SAN FRANCISCO, CA (October 15, 2003) – AUERBACH GLASOW, Architectural Lighting Design and Consulting, announces the completion of their work on the newly renovated New York New York Hotel Casino Theatre. This newly facility is now the home of Zumanity, Another Side of Cirque du Soleil.

The firm provided architectural lighting design services for the lobby retail space and audience chamber in collaboration with Marnell Corrao Associates, the MGM/Mirage Design Group and Cirque du Soleil.

The space, formerly housing the New York New York Theatre, was stripped back to its shell and a completely new theatre and lobby environment was created in its place. Lighting for this exciting new environment involved close collaboration with the Cirque du Soleil creative design team and the Marnell Corrao Associates interior designers.

AUERBACH GLASOW contributed both traditional lighting approaches and special lighting effects for the unusual organic theme of the Lobby space. Custom glowing sconces embedded in the side walls and undulating light from overhead provide both atmosphere and a sense of mystery. At the back bars, changing colored light accents the display, energizing these social gathering points. The retail space features floating lightweight rails, dotted with glowing points of light.

The unique shape of the audience chamber and the communal nature of some seating elements prompted a warm and inviting lighting design, intended to flatter and complement audience members. Traditional recessed fixtures are supplemented by decorative elements, including sconces and glowing color accents. White LED's are used to light the aisleways, utilizing the latest technology for this critical task. A small special performance area near the back of the lower seating area glows with special theatrical fixtures to light the performers.

FACT SHEET: AUERBACH GLASOW

INTERIOR LIGHTING

The space formerly housing the New York New York Theatre was stripped back to its shell and a completely new theatre and lobby environment was created in its place. Lighting for this exciting new environment involved close cooperation with the creative design team. AUERBACH GLASOW provided architectural lighting design services for the lobby retail space and audience chamber in collaboration with Marnell Corrao Associates, the MGM/Mirage Design Group and Cirque du Soleil.

Entry

The entry to the Zumanity theatre begins with a domed vestibule designed in the art nouveau style. A decorative mosaic floor is accented by recessed fixtures. Sculpted art nouveau doors hint of the cabaret theatre within.

• The decorative ceiling dome is uplighted by a warm glow from Ardee xenon low voltage strip lights.
  
  
• Recessed MR16 fixtures accent and highlight the entry decorative details.

Gift Store

The Gift Store offers a playful approach to retail lighting. Curved low voltage rails add to the texture of the room. Decorative pendants and matching wall sconces continue the art noveau theme.

• The retail space features floating lightweight rails in swirling patterns by Bruck Lighting, dotted with glowing points of light.
  
  
• On the display above the retail, mannequins are theatrically accented with low voltage striplights from below. Additional accent lighting highlights dramatic features from the floating rail system.

Main Lobby

AUERBACH GLASOW contributed both traditional lighting approaches and special lighting effects for the sensual organic theme of the Lobby space.

• Custom glowing sconces embedded in the side walls and pulsing light from overhead provide atmosphere and a sense of mystery. Triton Chandelier fabricated all custom lighting fixtures.
  
  
• Red fabric walls are accented from track mounted fixtures equipped with colored lenses.
  
  
• A custom sculpted glass wall is back lit and grazed with a linear end-emitting fiber optic channel by Glass Illuminations. Changing color effects are mixed within the fiber optic illuminator to produce undulating motion within the glass.
  
  
• Dimmable red LED coves utilizing Plexineon by iLight, curve around banquettes at floor level, creating a mysterious glow in hidden parts of the inner lobby.
  
  
• At the back bars, colored light accents the display, energizing these social gathering points. Track fixtures are made by Lighting Services, Inc. and colored LED accents are by Color Kinetics.

Zumanity Theatre

The unique shape of the audience chamber and the communal nature of some seating elements prompted a warm and inviting lighting design, intended to flatter and complement the visitor. Architectural shapes, reminiscent of lips and eyelids, are subtly highlighted from recessed adjustable fixtures.

• Traditional recessed fixtures are supplemented by custom decorative elements, such as sconces and glowing color accents.
  
  
• White LED's by Tivoli/Targetti are used to light the aisle ways, utilizing the latest technology for this critical task.
  
  
• A small special performance area near the back of the lower seating area glows with special theatrical fixtures to light the performers.

AUERBACH POLLOCK FRIEDLANDER Press Release